I found a great article about the recent events dealing with Tiger Woods. But before I go into talking about this over drawn out situation, I think having a strategy for PR is helpful to know. You must know the steps that you need to take just in case of either an angry consumer, fan or recent employee wants to bad mouth your brand. Now your brand could be a person or a company that is has a suifficate amount of followers and that has some kind of impression on its industry.
In the case of Tiger Wood, something is diffidently wrong with the handling of his brand. With the scandal of his wife vandalizing his car and himself and the recent excessive lovers he has been with in the past while been married. But I think that is besides the point, what is this situation going to do with future business that Tiger associates his name to, such as Nike and his own Tiger Woods Foundation?
According to http://prdisasters.com/, whoever is advising Tiger is not doing a great job. Some of the suggestions are to use is the four R’s of crisis management: Regret, Responsibility, Remedial action and Real. These four steps are a great way to help address the situation for any company or personal brand. You must not wait for other negative things to arise. Tiger PR should have had him do a TV appearance to apologize as soon as they could, before the social and media 2.0 starts spreading like wildfire.
It seems that in the past couple a years there has been a lot of apologies with top executives and celebrities. I think that best suggestion is the so call, Face the Music and own up to your faults and to be sincere.
Tags: PR, Tiger woods, Web 2.0